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Chheda’s Diet Poha Chivda Rice and Chickpea Snack, 6 oz (170g)

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$3.95

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Description

Diet Poha Chivda or Chiwda is a snack with roasted rice flakes mixed with gram flour noodles. The diet in the name refers to the less sugar, seasoning, and salt that goes into this dish compared to its foil, the poha chivda. It is popular for people who want to enjoy the light snack with their own seasonings, or with reduced seasonings.

The year was 1993, and Mr. Ashok Chheda, hailing from the Kutchi community in Mumbai, set out with a word of advice from his mother and a simple vision to guide him. What was the advice? To earn the respect of the community, it was important for him to start up his own business. Coming from a family of traders, Mr. Ashok Chheda knew the ins and outs of trading. So what next? Picture this. Mumbai, the city that never sleeps, had never woken up to the possibility of something other than Potato Chips as a snack. Here is where Mr. Chheda saw his opportunity, and under the name Chheda Wafers, introduced traditional Banana Chips in standardized packaging. From the Banana chips, began Chheda’s empire of Indian snacks (namkeens)!

 

  • Ingredients: rice flakes, gram flour, palm oil, sugar, salt
  • Product Weight: 6 oz (170g)
  • Product of India

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